How Artificial Intelligence Can Support Your Personal Injury Law Firm’s Marketing: 3 Advantages
Staying competitive is a top priority for personal injury law firms, and Artificial Intelligence (AI) can be a game-changer that sets your firm apart and puts it ahead of the competition. In this article, we’ll discuss 3 potential advantages and some drawbacks of using AI in your law firm’s marketing and how you can implement […]
Should I Be a Trending TikTok Lawyer?
Top-competing PI attorneys are always looking for ways to differentiate themselves and stand out from the competition in positive ways. By now, the concept of lawyers using social media for marketing is nothing new, but emerging and popular platforms like TikTok can be another tactic in your law firm’s marketing toolbox. TikTok emphasizes short-form video […]
Law Firms and the Legal On-Demand Economy
The on-demand economy or “gig” or “sharing” economy is a growing trend in which businesses provide products and services to clients when and where they need them via internet cloud technology, apps, websites, and social media. Familiar on-demand companies may include AirBnB, Uber, and DoorDash food delivery as well as sites for service providers such […]
The Rankings.io Marketing Masterminds Podcast – An Executive Summary
On my recent appearance on the Rankings.io Marketing Masterminds podcast, I had the opportunity to answer some interesting questions on building and managing a law firm. It’s only thirty minutes, but I know many of us are busy. So I decided to summarize what we covered for those who wanted a quick scan instead. On […]
The Dos and Don’ts of Marketing in Modern Times
As the Vice President of Marketing of one of the largest personal injury law firms in the Southeast, I constantly have to re-evaluate and adjust my firm’s marketing – just like everybody else – to try to get a bigger slice of a smaller pie. But that’s my job – and the way I do […]
5 Strategies to Improve Productivity Among Your Remote Employees
5 Strategies to Improve Productivity Among Your Remote Employees At the wake of the coronavirus pandemic, all organizations, even those without a remote work culture, had to cope with the crisis by enforcing and effectively overseeing employees working from home. And today, many companies have embraced remote work as an option for employees. Due to […]
A Guide to TV Advertising for Law Firms
An old marketing adage goes, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” We believe law firm owners can do better than that. And with as much money as many of us spend on TV advertising, it’s extremely valuable to get insight into what’s working in […]
